We developed the innovative program Vamvakies Social Green Project that empowered enterpreneurship and created value for the residents of Kozani and the wider region.
The project
The Vamvakies Social Green Project was developed by Principia, in collaboration with Wise Greece and CluBE under the auspices of the Municipality of Kozani, exclusively for the Prefecture of Kozani and the wider region, with the aim of supporting people who are interested in empowerment, entrepreneurship and careers in the food industry.
The program was divided into 2 sub-projects: the empowerment of a small group of women farming in the Vamvakies PV plant area and the provision of free educational seminars on various topics for all the residents of Kozani.
An innovative program
The idea was put into practice at the solar plant near Polymylos Kozani, where a small group of women cultivated herbs, both in the open spaces and under the panels.
At the same time, the women were supported by a team of advisors and trainers, with the aim of becoming micro-entrepreneurs, marketing these original products and earning a substantial income.
From the materials of the crops in Vamvakies, we created the MYROLAND series of products, which consists of the following: spices for chicken, spices for pork, a Mediterranean mixture of herbs, as well as herbal drinks with the flavor of melomakarono, tsoureki, banoffee and paliouri.
This is the first time in Europe that a series of products from the land of a solar park has been launched on the market.
The educational program
Educational programs were organized and made available to all Kozani residents in order to promote and enhance entrepreneurship. The seminars took place online once a month and were supported by a large team of experienced trainers who flank the participants in every stage of their business career.
The participants were able to develop their knowledge of the nutrition sector and connect with mentors who could help them in every professional step. They also received training in very important entrepreneurship issues such as the preparation of a business plan, the production and promotion of products, effective communication, developing a network of customers and partners, digital marketing and much more.
The Vamvakies Social Green Project was honored for its Innovation and Social Impact with the Bravo Sustainability Award in the Society and Partnerships category and with the Gold Hellenic Responsible Business Award in the Decent Work & Economic Growth category.
Our Creating Shared Value (CSV) initiatives are fully in line with the 17 UN Sustainable Development Goals. The Vamvakies Social Green Project is aligned with Goal 4 (Quality Education), Goal 5 (Gender Equality) and Goal 8 (Decent Work & Economic Growth).
