We organized a Team Building day for all our employees, joining our forces to introduce our new Vision and to welcome the new era of our company, all together.
One day after the official launch of Principia's new name and corporate identity, we all got together and got in touch with the company's new Vision, Mission and Values. At the same time, we were informed about the new brand guideline through specially designed experiential activities.
One day for all employees
We welcomed our employees from all over Greece in a specially designed area. To welcome the company's next day, we gave each employee a personalized gift: a backpack with their name on it, which contained stationery, a reusable bottle and a safety vest, all with the Principia logo.
At the beginning of the event, Aristotelis Chantavas, CEO of Principia, gave a greeting giving a taste of what is to come. Then, the new brand of the company was presented in detail, in all its applications, both in materials that are part of everyone's everyday life, as well as in the promotion of the company in print and digital media.
Hands-on activities
The follow-up to the meeting focused on the company's new Vision: Empowering a Sustainable Tomorrow. Based on our vision, we talked about the values that govern our company, and the mission that guides our every step. To emphasize the importance of teamwork, cooperation and trust, in each of our activities, we divided the participants into groups and assigned them a "mission".
The teams were asked to create improvised printed material for the company, film a humorous video for social media, and create a business proposal for a new product. All participants had to work quickly and efficiently, with team spirit but also with personal touches, to achieve their goal. The results were presented to the entire audience and were impressive, receiving the reward and positive comments of all.
New brand at our office
