- With the decisive contribution of Principia and after 5 years of procedures, the Commission registers the Greek flower honey "Kissouri Honey", as a Protected Designation of Origin (PDO)
The decisive contribution of Principia to the local community of South Evia was recently recognized with the registration of the Protected Designation of Origin (PDO) for "Kissouri Honey" by the European Commission.
The project "Support of the Beekeeping Association of Karystos for the registration of the name "Kissouri Honey" in the Community Register of Protected Geographical Indications", was commissioned and financed by the company in January 2019 and concerned the Association which is the only body that has the right to submit the relevant registration request. Five years later, the competent EU body certifies the flower honey produced in the wider area of Karystos as a Protected Designation of Origin.
"Kissouri Honey" is the autumn heather honey which is produced in the area of Karystia by bees that harvest the flowers of the purple heather (Erica manipuliflora) that grows in the area. It is presented in liquid or crystallized form, its taste is slightly bitter, its color is dark with red-copper shades and its aroma is intense and long-lasting.
The PDO designation not only proves the origin of the product, but also sets it apart from the competition, highlighting its unique quality and providing consumers with the certainty of its authenticity. With the product being legally and financially protected, local producers have the opportunity to further develop their business activity through beekeeping.
Referring to the recent performance of the PDO in "Kissouri Honey", Eugenia Melea, Chief People, Culture & Sustainability Officer of Principia, stated: "We are proud that the product is registered with a Protected Designation of Origin. Our company has been active in the region of South Evia with targeted social actions since 2017, seeking to strengthen and empower local communities. The PDO rendering of "Kissouri Honey" is for us the real fruit of our efforts in the region. We see this achievement as an opportunity for the recovery of local honey production, but also a real support for the families who depend on it."
