We won two more awards at the PR Awards 2025 for the launch of our new corporate identity, with the active participation of our employees
At the PR Awards 2025, we won two new important awards for our corporate rebranding, which had received two more awards in the past. Overall, the creation of our new corporate identity and the participation of our employees in all its stages, received:
- Silver award in the category "Internal Communications & Customer Relations" of the PR Awards
- Bronze Award in the "Launch Event" category of the PR Awards
- Silver award in the category "Best Brand Building Event" of the Event Awards
- Silver award in the category "Best Employee Engagement Initiative" of the HR Awards
A holistic employee engagement experience
Our new corporate identity was the starting point for a participatory and inspiring journey. The creation of the new corporate identity marked not just a revamp of the image, but a radical change that required a careful approach to internal communication, in order to maximize employee engagement on the company's new page.
From its first steps, the rebranding was designed with the active participation of employees as its main axis: a Rebranding Committee was formed, qualitative surveys were conducted, and employees took part in actions that contributed to the formation of the company's new era. The culmination of the initiative came through a team building event that followed the official presentation of the new identity. New branded materials were distributed, while in collaboration with Fabric Republic, the old ones were upcycled, which were turned into utility objects and donated to "Chatzipaterio".
The series of these actions strengthened the sense of participation, as well as the trust and cooperation between teams. The distinction at the PR Awards seals this deep inner transformation.
A landmark Launch Event for the new era
Our launch event, through which our new name and corporate identity were presented, was a unique experience for all attendees. The event adopted a creative approach based on the atmosphere of waiting, surprise and storytelling.
At the same time, through targeted activations for our employees, media representatives, our partners and the general public, we transmitted the message of innovation that characterizes the new chapter in our history. The award in the "Launch Event" category confirms the effectiveness of this strategy, presenting our new era in a meaningful, authentic and unforgettable way.
Confirming our vision
These recognitions are not only a reward for creative and strategically planned actions, but also a recognition of a deep internal cohesion, which is cultivated through collaboration, participation and consistency. We continue to evolve with ethos, dedication and faith in our vision, for a more inclusive and sustainable world.
