The launch event in which we presented our new corporate identity was honored with the Silver distinction at the Event Awards 2025
We received the Silver Award in the category "Best Brand Building Event" of the Event Awards 2025, the institution that honors the most innovative and creative events of the past year. The special Launch Event, which we organized in April 2024 and in which we presented our new identity to the main partners and institutional representatives of the country, was recognized for its originality and creative approach.
In collaboration with Ogilvy and production company Theasis, we created a narrative that culminated in the unveiling of the new name.
A special occasion
The emblematic launch event for the presentation of our new name and corporate identity took place in April 2024, aiming to highlight the transition to a new chapter in the company's history. The strategy and concept of the event aimed to create an atmosphere of anticipation, which is why the venue – before and during the official presentation – did not have any element of the new identity. to enhance the element of surprise for the guests during the subsequent reveal.
On the stage of the event, know-how and art "met", through an experience that combined different media, but also the feeling of anticipation for the new era. The creative elements used, such as classical singing and modern dance, framed the new business start and expressed the foundations of our vision and the future of the company. The gradual reveal, combined with the artistic approach, created an unforgettable event that impressed the attendees.
A dynamic new era
At the same time, in order to dynamically introduce our employees to the "next day", we organized an internal team-building event. Our employees from all over Greece, through interactive games and creative videos, welcomed and celebrated together the new beginning.
The new era of the company was also marked by the complete renewal of the company's headquarters and projects with elements of the new brand, but also by actions such as the upcycling of old branded materials (such as safety vests, bags and work clothes) in collaboration with Fabric Republic.
Looking to the future
The award in the category "Best Brand Building Event", which recognizes events that contribute to the strengthening and promotion of corporate identity, confirms our successful strategy in building our brand, with a multifaceted and creative approach.
We continue to advance our vision for a sustainable future by investing in innovative solutions and strengthening our position in the energy industry. This distinction is another step in this direction, highlighting our commitment to innovation.
