For us, Easter is an essential opportunity every year to express in practice the values of solidarity, care and collective contribution
Through initiatives that bring our people together and strengthen organizations and fellow citizens in need, we seek to give a more practical dimension to our social contribution, linking the festive days with acts of substance. In this context, we organized our established Easter Bazaar, as well as a voluntary action to support vulnerable social groups, together with our employees.
Actions with a meaningful impact
For another year, we organized an Easter bazaar at our Corporate Hub to support Make-A-Wish Greece, an action that gave our people the opportunity to support an organization with a significant social footprint. The bazaar filled our space with a sense of participation and giving, reminding us that even a simple gesture can help strengthen a greater cause: the fulfillment of wishes for children with serious illnesses. This initiative is part of our consistent practice of organizing charity bazaars at our Corporate Hub, occasionally supporting organizations such as the Chatzipaterio Child Rehabilitation & Support Center, Margarita Vocational Training Center and ELEPAP.
In the same spirit, and as part of the corporate volunteering program "Be The Hero", we also proceeded with a cooking and meal offering, in collaboration with The Love Van. Our people were actively involved in every stage of the initiative, from the preparation of food and sweets to their packaging and distribution to our homeless and fellow citizens in need, in the center of Athens.
A steadfast commitment
These Easter initiatives are part of our broader and long-standing approach to the communities in which we operate. Through initiatives such as the annual Community Week, we have implemented over 320 support actions since 2020, in collaboration with social organizations and structures throughout Greece. We thus confirm that for us, social contribution is not an isolated action, but a crucial and constant part of our corporate presence.
