Zero Hunger

For us, Easter is an essential opportunity every year to express in practice the values of solidarity, care and collective contribution

Through initiatives that bring our people together and strengthen organizations and fellow citizens in need, we seek to give a more practical dimension to our social contribution, linking the festive days with acts of substance. In this context, we organized our established Easter Bazaar, as well as a voluntary action to support vulnerable social groups, together with our employees.

Actions with a meaningful impact

For another year, we organized an Easter bazaar at our Corporate Hub to support Make-A-Wish Greece, an action that gave our people the opportunity to support an organization with a significant social footprint. The bazaar filled our space with a sense of participation and giving, reminding us that even a simple gesture can help strengthen a greater cause: the fulfillment of wishes for children with serious illnesses. This initiative is part of our consistent practice of organizing charity bazaars at our Corporate Hub, occasionally supporting organizations such as the Chatzipaterio Child Rehabilitation & Support Center, Margarita Vocational Training Center and ELEPAP.

In the same spirit, and as part of the corporate volunteering program "Be The Hero", we also proceeded with  a cooking and meal offering, in collaboration with The Love Van. Our people were actively involved in every stage of the initiative, from the preparation of food and sweets to their packaging and distribution to our homeless and fellow citizens in need, in the center of Athens.

A steadfast commitment

These Easter initiatives are part of our broader and long-standing approach to the communities in which we operate. Through initiatives such as the annual Community Week, we have implemented over 320 support actions since 2020, in collaboration with social organizations and structures throughout Greece. We thus confirm that for us, social contribution is not an isolated action, but a crucial and constant part of our corporate presence.

As part of Volunteer Day, we organized a week of social contribution and environmental responsibility

On the occasion of World Volunteer Day (5/12), we organized Community Week for another year, as part of the award-winning corporate volunteering  program Be The Hero. Our goal was to support social groups, social organizations and local communities, but also to strengthen environmental care initiatives. As demonstrated by Benevity's 2025 State of Corporate Purpose Report, the voluntary participation of employees is a key driver of increasing engagement, strengthening corporate culture and positive social impact - something that was confirmed again this year by the high participation and enthusiasm of the people of Principia.

Social and environmental contribution actions

From December 1st to 6th, our people participated in a comprehensive series of initiatives that left a tangible footprint on local communities:

• We carried out a blood donation drive in collaboration with the General Anti-Cancer – Oncology Hospital "Agios Savvas", collecting 23 bottles of blood and strengthening the company's Blood Bank.
• We created Christmas gifts, ornaments and paintings together with the children of "EEA Margarita", which will be donated to the organization's Christmas bazaar, supporting its educational programs.
• We painted and aesthetically upgraded over 500 sq.m. of living spaces at the "Athens Home for the Elderly".
• We planted over 100 trees and ensured their care for the coming years on Hymettus, in collaboration with "Trees4Greece" and the support of the Municipality of Vyronas.
• We participated in the "Boroume sti Laiki" activity at the market of Ampelokipi, collecting 430 kilos of usable surplus fruits and vegetables. The products correspond to 1,290 portions of food and were offered to the Reception and Solidarity Center of the Municipality of Athens, while their utilization prevented the release of 3.379 kilograms of CO₂ (the equivalent of 61 trips from Athens to Thessaloniki by conventional car) into the atmosphere and the waste of 5,418,000 liters of water.
• We painted and aesthetically upgraded the exterior walls of the structure of the "SOS Children's Village of Thrace" in Alexandroupolis and at the same time donated sports equipment and a professional-sized basketball hoop system.
• We performed maintenance works on the original wooden playground that we built in 2024 of the Center for Recovery - Rehabilitation, Day Care, Day Care for People with Disabilities "Kivotos", in Kozani.

Through these actions, we stood by vulnerable groups, strengthened structures that perform important work and protected the natural environment.

Lasting Practical Impact

Our Community Week proved once again the power of team giving and collective mobilization. With over 650 hours of volunteer work, our people supported social structures, helped reduce food waste, upgraded basic infrastructure for the elderly and children, and contributed to environmental restoration actions. It was a week full of meaningful work, empathy and real connection with society.

Be The Hero: A Pillar of Corporate Responsibility

The Be The Hero corporate volunteering program is a key element of our strategy for social responsibility and sustainable development. For the fourth consecutive year, it motivates our people to actively participate in social, environmental and educational initiatives. With more than 40 social actions annually across Greece, we create consistent and timeless value, strengthening our ties with local communities.

We celebrated Principia's first Christmas with a series of actions, focusing on solidarity and social contribution

For another holiday season, we organized a series of Christmas activities, both for our employees and to support those in need. In this context, we organized in collaboration with Make-A-Wish Greece, a charity volunteering bazaar, the proceeds of which will support the fulfillment of wishes for children with serious illnesses.

We also gave those who wish to do so the opportunity to offer, through the Givelink platform, their Christmas gift for a social cause, and we doubled their donation to support families and children facing difficulties.

We supported children's dreams

Based on our commitment to solidarity and social contribution, we organized a Christmas Bazaar at our offices, in collaboration with Make-A-Wish Greece. Our employees had the opportunity to purchase gifts, ornaments, decorative items and delicacies, with the proceeds going to support the organization's programs.

Make-A-Wish is an international non-profit organization whose mission is to fulfill the wishes of children suffering from serious or life-threatening illnesses. The goal is to offer hope, strength and joy to children and their families, creating unique experiences that can change their lives. Make-A-Wish Greece was founded in 1996 and has already fulfilled 3.000 children's wishes in our country.

Special gifts for everyone

This holiday season, we invited all our employees to choose their own, special gift. Among the options were festive packages with drinks and delicacies, wellbeing & meditation sessions, as well as the surprise option, with "Santa Claus" handing out a personalized gift to everyone. Instead of receiving a gift, employees were also able to choose that the corresponding amount be redirected to charity.

The company doubled the amount of money raised, and then proceeded to donate it through the platform Givelink, to purchase basic necessities for families and children in need of support. This decision reflects our commitment to social contribution, creating positive change in as many ways as we can.

Practical solidarity

The year that closes is marked by our practical contribution to social causes, as through 36 initiatives, we have supported 21 Institutions and Organizations in local communities throughout Greece. Also, in 2024, through the corporate volunteering program "Be The Hero", we implemented 10 actions nationwide, gathering a total of 1,030 hours of offer. Recently, on the occasion of World Volunteer Day (5/12),  We organized Community Week, and through six voluntary solidarity actions we stood by organizations that do important work and gave joy, care and love together.

In the context of International Volunteer Day, we organized a week of social contribution and solidarity

According to the Harvard Business Review, volunteering has a stronger impact on participants when they feel that the time they spend and the effort they put into actively contributing to tackling a problem. On the occasion of International Volunteer Day for Economic and Social Development (5/12), wanting to support as many social groups as possible, we organized a Community Week, as part of the corporate volunteering program "Be The Hero".

Solidarity actions throughout Greece

From 2 to 7 December, we organized a series of volunteering initiatives in collaboration with institutions and organizations throughout Greece. Our employees enthusiastically embraced this Community Week, with over 80% participation in the various actions we implemented in collaboration with institutions and organizations throughout Greece.

More specifically:

• We created Christmas decorations and gifts, which were donated to the Christmas bazaar of the organization in order to support therapeutic programs, at the Chatzipaterio Rehabilitation Center for Children with Disabilities
• We prepared Christmas Cookie Boxes, which were offered through Wise Greece to 50 families, beneficiaries of the Social Grocery of the Municipality of Chalandri, for the holidays
• We painted more than 150 square meters of walls in the living area of the elderly at the Athens Nursing Home, improving the organization's infrastructure, while participating in a celebration with music and dance
• We completed the sorting and grouping of recyclable materials and created carpentry, sewing and weaving works in the workshops of the  "Theotokos" Foundation. At the same time, we decorated common areas of the foundation for Christmas
• We gathered at the public market of Ampelokipi, where, in collaboration with Boroume, we collected 610 kgs of unsold products, equivalent to 1,830 portions of food. We forwarded the products to the City of Athens Reception and Solidarity Center, while contributing to the fight against food waste, in collaboration with Boroume
• We dismantled old constructions outside the structure of the SOS Children's Village of Thrace, in Alexandroupolis, so that new, more modern ones could be placed in their place.

Through these six voluntary actions of social contribution and solidarity, we stood by our fellow human beings in need, but also in organizations that perform important work. With a positive mood, we completed more than 350 hours of volunteer work and gave joy, care and love together, aiming to make our world a little better.

Impact on society and the environment

The corporate volunteering program "Be the Hero", which we are implementing for the third consecutive year, places employees at the center, putting into practice the fundamental principle of social return. The strategic goal of the program is to create a positive impact on local communities and the environment, while inspiring a sense of social responsibility in the company's human resources. The success of "Be The Hero" is confirmed by the numerous distinctions it has received, most recently winning the Gold Award in the category "Internal Communications & Employee Engagement" at the PR Awards 2024.

We launched our initiatives in September 2022, urging our employees to become the everyday "heroes" that our fellow human beings need. Through simple daily acts of volunteering, we discover the value that social contribution and solidarity offer to ourselves. "Be the Hero" is another part of our commitment to corporate responsibility and sustainable development with over 60 cultural, social and sports initiatives annually, in local communities throughout Greece.

Volunteering, according to recent research, has a decisive and particularly important impact on well-being in the workplace, while also contributing to society as a whole.

Our "Be the Hero" program highlights the importance of volunteering, as well as its many benefits for our mental health and our lives as a whole.

Volunteering activities of substance

On September 29 2022, as part of both the International Day of Awareness of Food Loss and Waste and our new "Be the Hero" program, we organized a special activity. Our volunteer team, in collaboration with the NGO Love Dinner, prepared and distributed 1,000 portions of food to the homeless and needy in the center of Athens.

In November of the same year we organized a voluntary clean-up activity in Parnitha, in collaboration with the "Save Your Hood" movement. On that occasion we collected over 4,000 litres of waste and rubble covering an area of about 3,000 square meters.

And, as part of our commitment to social contribution, during the Christmas holiday season we helped our most vulnerable fellow citizens in the areas where we operate. More specifically, we collected almost a ton of food and delivered it to institutions and organizations in Athens, Alexandroupolis, Kozani, Evia and Patras.

Our activities continued in 2023 because, for all of us, volunteering is a way of life. We visited the "Chatzipaterio" Children's Rehabilitation & Support Centre (K.A.S.P.). There, we joined the children in creating special busy boards, making Easter candles and baking pastries, sharing love and offering support.

Protecting the environment is one of the key pillars of our strategy. True to our commitment to developing sustainable practices, we carried out another clean-up initiative in the area that surrounds the Vravrona wetland, one of the most important in Attica, part of the Natura 2000 network. Our team of volunteers, along with their kids, started cleaning up the area around the wetland, and by collecting a large amount of waste and recyclables, such as plastic bottles and aluminum cans, we significantly contributed to the reshaping of the natural environment.

Our efforts are ongoing and diverse, which is why our latest volunteering activity reinforced the most important value of all: saving lives. We organized a blood donation drive in our offices, which was met with enthusiastic participation by our people.

Employees as Heroes

Through these actions, we strive to become "heroes" in everyday life, enhancing social solidarity through initiatives that contribute to the common good. We show in practice, at every opportunity, our solidarity, support and spirit of giving to those in need. This is also evident in the informal reward system that has been set up internally. Through this, we all have our own personalized board on which we place reward stickers every time we take part in a volunteering activity. Those who collect the most stickers during the year will be the heroes of the city!

We demonstrate every day our commitment to a sustainability model based on initiatives and targeted actions with a significant impact on people's lives. Our Creating Shared Value - CSV initiatives are fully aligned with the 17 UN Sustainable Development Goals, with our voluntary program being part of SDG 2 - Zero Hunger, SDG 4 - Quality Education, SDG 10 - Reduced Inequalities, SDG 15 - Life on Land and SDG 17 - Partnerships for the Goals.